LOCAL SEO
What is local SEO (search engine optimization)
Local SEO is the process of optimizing your business's online presence to attract customers from local searches - like when someone searches "plumber near me" or "best restaurant in Norfolk." It focuses on improving your visibility in Google's local search results, Google Maps, and your Google Business Profile so nearby customers can easily find and choose your business over competitors. Unlike traditional SEO that targets broad keywords, local SEO specifically targets customers in your service area who are ready to buy from a local business like yours.
How Does Google Decide What Business Is Ranked First?
Google ranks businesses in the map pack (the top 3 local results) based on three main factors: relevance (how well your business matches what someone searched for), distance (how close you are to the searcher), and prominence (how well-known and trusted your business is online through reviews, website quality, and consistent business information across the web). The businesses that score highest across all three factors get the coveted top 3 spots that most customers click on.
How Can On Top SEO Improve My Ranking?
Here are the key strategies we use to get your business ranked #1 in Google Business Profile
Google Business Profile Optimization
What We Do: We completely optimize your Google Business Profile with keyword-rich descriptions, comprehensive service listings, and strategic information placement.
Why It Matters: Your Google Business Profile is often the first impression potential customers have of your business. An incomplete or poorly optimized profile can cost you customers before they even visit your website.
Your Benefit: Get found by more local customers searching for your services, establish instant credibility, and appear more professional than competitors with basic profiles.
Strategic Citation & Directory Listings
What We Do: We create and manage consistent business listings across 50+ high-authority local directories, industry-specific platforms, and citation sources, ensuring your NAP (Name, Address, Phone) information is identical everywhere.
Why It Matters: Google uses citation consistency as a major trust signal for local businesses. Inconsistent or missing citations confuse search engines and can actually hurt your rankings, while competitors with better citation profiles outrank you.
Your Benefit: Stronger local search rankings, improved online credibility, more ways for customers to discover your business, and protection against competitors who might try to outrank you through superior citation strategies.
Strategic Social Media Posting(Every 4-5 Days)
What We Do: We create and publish engaging posts with your images on Google Business Profile, Facebook, and Instagram, with strategic links back to your GBP to boost engagement signals.
Why It Matters: Google rewards active businesses with better local search rankings. Consistent posting shows Google your business is alive and engaging with customers.
Your Benefit: Higher local search rankings, increased visibility across multiple platforms, and a steady stream of fresh content that keeps your business top-of-mind with potential customers.
Advanced Keyword Analysis & Implementation
What We Do: We conduct thorough keyword research specific to your industry and location, then weave these terms naturally throughout all your online content.
Why It Matters: Without proper keyword targeting, you're invisible to customers searching for exactly what you offer. Random content doesn't drive qualified traffic.
Your Benefit: Get found by customers who are ready to buy your specific services, reduce wasted marketing spend, and connect with high-intent local searchers.
Automated Review Management System
What We Do: We implement a review platform that makes getting reviews effortless for your customers and ensures you respond to every review with keyword-rich, professional replies.
Why It Matters: Reviews are the #1 factor customers consider when choosing a local business, and review quantity/quality directly impacts your Google rankings.
Your Benefit: More 5-star reviews with less effort, improved search rankings, higher conversion rates, and a professional response to every customer interaction.
Professional Image Optimization
What We Do: We take your provided images, add geo-tagging and proper metadata, then upload them strategically to enhance your local SEO signals.
Why It Matters: Google uses image data to understand your business location and relevance. Properly optimized images send strong local signals that improve your search rankings.
Your Benefit: Better local search visibility, more professional online appearance, and images that actually work to improve your SEO rather than just look pretty.
Multi-City SEO Focus
What We Do: We strategically target up to 3 cities or service areas to maximize your local search presence across your entire service territory.
Why It Matters: Many businesses only optimize for one location, missing opportunities in nearby cities where they could easily capture more customers.
Your Benefit: Expand your customer base without expanding your service area, dominate local search results in multiple markets, and increase overall lead volume.
Q&A Management
What We Do: We add relevant questions and keyword-optimized answers to your Google Business Profile every 1-2 weeks, addressing common customer concerns.
Why It Matters: Q&As help you control the conversation about your business and capture searches for specific questions customers ask about your services.
Your Benefit: Address customer objections before they contact you, improve your chances of appearing in voice searches, and demonstrate expertise in your field.
HAMPTON ROADS EXCLUSIVE BONUS
Professional Photography Package (FREE with the Business Growth System Package)
What We Do: Hampton Roads clients who purchase both Local SEO and Website services receive Tony Claire Photography's Brand Boost Bundle at no additional cost. What's Included: 10-20 professional images optimized for web and social media use, plus a 30-60 second promotional video.
Why It Matters: Professional visuals are crucial for online success, but many businesses skip this step due to cost, leaving them looking amateur compared to competitors.
Your Benefit: Professional visual content worth hundreds of dollars, cohesive branding across all platforms, and the visual credibility needed to compete with larger businesses
Lead Generation System
Your Google Business Profile is your most powerful lead generation tool, but only when it's professionally optimized and actively managed. While your competitors post randomly and hope for the best, we turn your local online presence into a systematic customer acquisition machine that works 24/7 to bring you qualified leads.
GBP Optimization
Business description
Services list
Service descriptions
Attributes
Social links
GBP Activity
Image uploads
Video uploads
Posts/updates
Offers / Promotions
Post Questions / Answers
Citation Management
62 directory integrations
Auto Sync with GBP
Create or update citations
Duplicate detection
Social Media
Post to Facebook
Post to Instagram
Image Optimization
Geotag images
Add images onto GBP
Adds meta data
Upload images via link
Upload images via Drive
Reputation Management:
Link to get more reviews
Automated review replies
QR code for more reviews
Auto flag bad reviews
Make reviews for your customers easy!
Reporting
Monthly reporting
Before/After heatmaps
Track up to 10 keywords
See all completed actions
Website Embeds
Add posts to website
Add reviews to website
Add images to website