WEBSITES
How Can On Top SEO Make My Website Great?
Here are the key strategies we use to make your website great
Strategic Homepage Design
What We Do: We create a homepage that immediately tells visitors what you do, how you help them, what makes you unique, and showcases your top 1-3 services with clear benefits.
Why It Matters: You have 3 seconds to communicate your value before visitors leave. A confusing or generic homepage kills conversions before they start.
Your Benefit: More visitors become leads, clearer communication of your unique value, and a professional first impression that builds immediate trust.
Service-Specific Landing Pages
What We Do: We build dedicated pages for each of your main services, designed as conversion-focused landing pages with compelling copy and clear calls-to-action.
Why It Matters: Generic service pages don't convert. Each service needs its own focused page that speaks directly to customers looking for that specific solution.
Your Benefit: Higher conversion rates for each service, better SEO rankings for specific services, and the ability to run targeted marketing campaigns to dedicated pages.
Professional About Page
What We Do: We craft an About page that builds trust, showcases your expertise, and connects emotionally with potential customers while maintaining professional credibility.
Why It Matters: People buy from businesses they know, like, and trust. A weak About page misses the opportunity to build the personal connection that drives sales.
Your Benefit: Increased customer trust, higher conversion rates, and differentiation from competitors who neglect this crucial trust-building element.
Strategic Contact Page
What We Do: We design a contact page that makes it incredibly easy for customers to reach you, with multiple contact methods, clear expectations, and trust signals.
Why It Matters: A poor contact page creates friction in the buying process. If customers can't easily figure out how to contact you, they'll contact your competitor instead.
Your Benefit: More qualified leads, reduced customer frustration, and multiple ways for different types of customers to connect with you comfortably.
SEO-Optimized Blog System
What We Do: We create a blog section and publish keyword-targeted articles every other week that establish your expertise and improve your search rankings.
Why It Matters: Fresh, relevant content signals to Google that your website is active and authoritative, while also giving potential customers reason to stay on your site longer.
Your Benefit: Higher search rankings, increased website traffic, positioned as the expert in your field, and more opportunities to convert visitors into customers.
Automated Lead & Management System
What We Do: We set up an automated system that captures every website inquiry, organizes contact details, sends immediate response confirmations to prospects, and creates a simple follow-up workflow to ensure no lead gets forgotten.
Why It Matters: The businesses that respond to inquiries fastest win the most customers, but manually tracking and following up on every website lead is time-consuming and leads to missed opportunities when you're busy serving existing clients.
Your Benefit: Instant lead capture with automated responses, organized contact management that saves hours per week, and systematic follow-up that ensures you convert more website visitors into paying customers without additional effort.
Complete Technical Foundation
What We Do: We ensure your website is mobile-responsive, secured with SSL certificates, automatically backed up, and built with technical SEO best practices from day one.
Why It Matters: Technical issues kill user experience and search rankings. A slow, unsecure, or mobile-unfriendly website drives customers away and hurts your Google rankings.
Your Benefit: Professional credibility, better search rankings, protection against data loss, and a website that works perfectly for all customers regardless of how they access it.
Ongoing Optimization & Support
What We Do: We provide monthly text updates, apply ongoing SEO best practices, and offer monthly reporting with quarterly strategy meetings to ensure continued success.
Why It Matters: Websites aren't "set it and forget it." Market conditions change, competitors adapt, and ongoing optimization is required to maintain and improve results.
Your Benefit: Continued improvement in results, adaptation to market changes, and peace of mind knowing your online presence is professionally managed and optimized.
HAMPTON ROADS EXCLUSIVE BONUS
Professional Photography Package (FREE with the Business Growth System Package)
What We Do: Hampton Roads clients who purchase both Local SEO and Website services receive Tony Claire Photography's Brand Boost Bundle at no additional cost. What's Included: 10-20 professional images optimized for web and social media use, plus a 30-60 second promotional video.
Why It Matters: Professional visuals are crucial for online success, but many businesses skip this step due to cost, leaving them looking amateur compared to competitors.
Your Benefit: Professional visual content worth hundreds of dollars, cohesive branding across all platforms, and the visual credibility needed to compete with larger businesses
Website Conversion Pro
"Turn Every Website Visitor Into a Potential Sale"
Your website gets one chance to make a first impression and convince visitors you're the right choice for their needs. Whether they found you through Google, social media, or referrals, what happens next depends entirely on how well your website converts interest into action.
Website Design
Up to 10 initial pages (additional pages $99 each)
Responsive Design
On Page SEO
Attributes
Social links
SSL Certificate
Backups
Image Optimization
Geotag images
Add meta data
Strategic use of images
Monthly Updates
Image uploads
Video uploads
Blog posts with links from social media
Text Changes
SEO updates
Reporting
Monthly reporting
Quarterly meeting
Automated Lead & Management System
Basic client information
5 Tags to identify clients
2 Automations
Custom system design $500+ setup
Website Embeds
Add posts to website
Add reviews to website
Why Your Website Is Your Most Important Business Investment
Your website is working 24/7, even when you're not. It's your digital storefront, sales representative, and credibility builder all rolled into one. But here's what most business owners don't realize: a mediocre website doesn't just fail to help your business - it actively hurts it.
The Harsh Reality: When potential customers visit a poorly designed, slow, or confusing website, they don't just leave - they form an immediate negative impression of your entire business. You have approximately 3 seconds to communicate your value before visitors decide whether you're worth their time or if they should click back to find your competitor.
What a Great Website Actually Does for Your Business:
Builds Instant Credibility - Professional design and clear messaging immediately establish trust. Customers assume a business with a great website delivers great service.
Converts Visitors Into Customers - Strategic layout, compelling copy, and clear calls-to-action guide visitors toward contacting you instead of just browsing and leaving.
Works as Your Best Salesperson - Available 24/7 to answer questions, showcase your work, explain your services, and convince customers to choose you over competitors.
Supports All Your Other Marketing - Every ad, social media post, business card, and referral ultimately sends people to your website. If it doesn't convert them, you're wasting every other marketing dollar.
Controls the Customer Experience - Rather than letting customers form opinions based on incomplete information, your website tells your complete story professionally and persuasively.
The Bottom Line: Your website either makes you money or costs you money - there's no neutral. A great website turns every visitor into a potential customer, while a poor website turns potential customers into competitors' customers.
In today's market, your website isn't just important - it's the foundation that determines whether all your other business development efforts succeed or fail.
